I turn market noise into clear, actionable intelligence — helping companies see what's coming before their competitors do.
Learn MoreBuilding intelligence functions from the ground up at global software companies.
With over a decade of experience in competitive and market intelligence, I've built and led the function at global software companies across Enterprise Relationship Management, Financial Performance Management, and Human Capital Management — and I love every bit of it.
I'm armed with an MBA in Management Information Systems and a Product Manager certification, both of which have given me the analytical foundation and cross-functional perspective to deliver insights that genuinely move the needle.
What I do day-to-day: monitor and analyze the competitive landscape, industry trends, customer needs, and product developments to keep Sales, Marketing, Product, and Strategy teams one step ahead. I'm comfortable digging into data from tools like Gong, Salesforce, Bloomberg, Klue, Crayon, Highspot, PowerBI, and Tableau, and turning it all into intelligence that's actually useful — not just interesting.
I also partner closely with cross-functional teams to build and execute competitive strategies that help organizations stand out, win more, and fuel long-term growth. The goal is always the same: clarity that drives action.
I'm a CYT300-certified yoga instructor based in Toronto. Every week I host free Yoga in the Park classes — open to everyone, no experience needed. It's a wonderful way to help people find balance while building genuine community connections.
Follow on Instagram →I keep my mind sharp by competing in Trivia Nights around Toronto. Our team regularly places in the top 3, and the thrill comes as much from the sheer variety of topics as it does from the competition. Every night is a mini education.
I love exploring new cities and cuisines on my own terms. Across Canada I've visited Vancouver, Montreal, Ottawa, Halifax, and the capital. In the US, I've explored New York, Boston, and Chicago. My go-to cuisines: Indian, Mexican, Italian, and Thai.
Whether you want to talk competitive intelligence, collaborate on something interesting, or just swap trivia answers — my inbox is always open.